Applications are open for CITEM’s new KATHA Awards Trophy
Submission date: August 1 - 31, 2023

Taking inspiration from the Filipino word “Katha”—meaning to create, invent, or compose, the Center for International Trade Exposition and Missions (CITEM), the export promotion arm of the Department of Trade and Industry, has been aptly using the word to name its awards program that recognizes design excellence in the various Philippine export industries supported by the agency.

The KATHA Awards, since its introduction, has been a hallmark of Philippine product design excellence and innovation. It is an emblem and statement that seeks to inspire and challenge exporters to constantly create and develop original and innovative products from the home, fashion, and lifestyle sectors, and from the food sector of the country.

To mark CITEM's new era under Dr. Edward Fereira's leadership, the agency launches the search for a new design for the KATHA Awards Trophy.

Selection Criteria

The new trophy design of the KATHA Awards will underscore design excellence, ingenuity, innovation, and sustainability.

Design Excellence and Aesthetic Appeal (35%)

  • Visual Impact: design, appearance, and overall aesthetic.
  • Design Cohesion: harmony and coherence of the design elements.
  • Presentation: clarity and effectiveness of the design presentation, including visual representations, sketches, or prototypes.

Creativity and Innovation (35%)

  • Creativity and Ingenuity: quality and level of imagination, resourcefulness, and inventiveness demonstrated in the design.
  • Innovation: degree to which the design pushes boundaries and introduces novel ideas or approaches.

Sustainability and Functionality (30%)

  • Usability: functionality and practicality of the trophy design.
  • Manufacturing Feasibility: ease of production and practicality of manufacturing the design within reasonable constraints.
  • Materials and Processes: use of sustainable materials and environment-friendly manufacturing processes.


Tropeo KATHA offers the following incentives for the winner and listed finalists:


  • Monetary Reward: One winning designer/design team shall receive a cash prize amounting to Php 30,000 (subject to applicable tax) and a certificate.
  • Promotion and Marketing Support: The winning individual/team and design will be promoted by CITEM through its platforms and channels, and partner publications. The winner will also be invited to and recognized at the KATHA Awards night.
  • Design Use: The winning design will be reproduced into an actual trophy for the KATHA Awards and will have its debut at Manila FAME 2023 KATHA Awards.

Top Five (5) Finalists

  • Promotion and Marketing Support: A special feature on CITEM’s social media platforms and channels.
  • The five (5) finalists will each receive a certificate of recognition.
For any inquiries, kindly contact the Tropeo KATHA Secretariat at