The Philippines is set to showcase its premier Halal-certified food selections as it intensifies its export promotion activities in the Middle East and North Africa (MENA) region in the 10th edition of SIAL Middle East on 09-11 December 2019.
Twelve Philippine food companies under the FoodPhilippines banner will highlight processed fruits and vegetables gourmet products, non-alcoholic beverages, confectionery, biscuits and many more.
The country’s participation in SIAL Middle East is part of the government’s unified effort to promote the Philippines as a source of quality food products in the global market.
As part of the SIAL Network, SIAL Middle East is backed by more than 50 years of experience, industry know-how and a broad international network of eight leading Business-to-Business (B2B) events. SIAL Middle East is jointly organized by Abu Dhabi National Exhibitions Company (ADNEC) and Comexposium.
In 2018, SIAL Middle East attracted 20,529 unique trade visitors from the food, beverage and hospitality industry, wherein more than 90 countries were represented by the visitors at the event. Overall, USD 1.93 billion worth of deals were signed between exhibitors and visitors.
The Philippine participation in SIAL Middle East is organized by the Department of Industry (DTI), through its export promotion arm, the Center for International Trade Expositions and Missions (CITEM), in partnership with the Philippine Trade and Investment Center (PTIC) office in Dubai, the Export Marketing Bureau (EMB), the Philippine Exporters Confederation, Inc. (PHILEXPORT), and the Foreign Trade Services Corps (FTSC).