The 42nd Winter Fancy Food Show 2017

22 - 24 January 2017

Visit the Philippines Pavilion At
Booth Nos. 4228 to 4243, South Hall
Moscone Convention Center
San Francisco, USA


FoodPHILIPPINES is a branding initiative of the Center for International Trade Expositions & Missions (CITEM) that reinforces
the image of the Philippines as a source of quality food products derived from fresh, healthy, and natural ingredients.

Under this national brand, the Philippines is positioned as Asia's most exciting sourcing destination for food exports, being
one of the world's top exporters of fresh fruits and marine products.

FoodPHILIPPINES unifies the promotional efforts of the government in overseas trade exhibitions and events to project
one brand, one image, one voice.

Currently on its 42th edition, the Winter Fancy Food Show is the West Coast’s largest specialty food and beverage event organized annually by the US-based Specialty Food Association (SFA).

In 2016, the 41th WFFS had a record-breaking1,500 exhibitors showcasing the latest in specialty foods and beverages from 28 countries and the US. Exhibit space occupied 215,000 sq. ft. (20,000 sq.m.), enough to fill more than four football fields with food.

The 20,000 visitors from all over the world attended the event representing a 16% increase from 2015 and generated around $109B worth of sales and orders.

Specialty food products exemplify quality, innovation, and style. Their originality, authenticity, ethnic or cultural origin, specific processing, premium ingredients, limited supply, distinctive use, extraordinary packaging, and specific channel of distribution or sale give them high value and premium price.

What to Expect from the Philippine Pavilion

Discover and source the new line of high-quality export food products from top Philippine brands,
such as San Miguel Corporation, Monde Nissin, Profood, and Asian Brewery.

Philippine food companies will also showcase alternative or new ingredients for industrial manufacturing
of high-end food and beverages, such as mango and stevia power.

Natural and organic food products, such as healthy snack bars will also be carried by the participating

Product Distribution of the Philippines in past WFFS editions

Best Sellers in the Philippine Pavilion

Coconut Products
Fresh and Dried Fruits
Frozen and Processed Seafood
Ethnic and Gourmet Products

FoodPhilippines’ fourth participation in the Winter Fancy Food Show 2017 capitalizes on the country’s distinct flavors blended from centuries of cross-cultural fusions and regional influences. Now among the hottest 2017 global food trends as written by Bloomberg and Food Network, Philippine food fulfills the global craving for fine tropical Asian food products from premium coconut, banana, pineapple, mango, tuna, cacao, and other fine selections from the country’s top five brands and other leading suppliers. Through an exciting showcase, FoodPhilippines fortifies and expands the country’s niche markets in the United States, particularly the specialty food sector.

The Exhibitors

The Organizers

The Philippine Department of Trade and Industry (DTI) is the primary government agency of the Philippines with the dual mission of facilitating the creation of a business environment wherein participants could compete, flourish, and succeed and, at the same time, ensuring consumer welfare.

The Center for International Trade Expositions and Missions (CITEM) is the export promotions arm of the Philippine Department of Trade and Industry (DTI).

CITEM is committed to developing, nurturing, and promoting globally competitive small and medium enterprises (SMEs), exporters, designers, and manufacturers by implementing an integrated approach to export marketing, in partnership with other government and private entities.

The Philippine Trade and Investment Center in Silicon Valley is the Commercial Section of the Philippine Consulate General in San Francisco and the representative office of the Philippine Department of Trade and Industry in the US Pacific Northwest and Western Canada.

PTIC Silicon Valley covers the US Pacific Northwest, which includes the following: Alaska, Northern Nevada/Reno, Colorado, Northern California, Idaho, Utah, Montana, Washington, Oregon, and Wyoming.

The mandates of PTIC – Silicon Valley include trade promotion, investment promotion, trade policy negotiations, and protection of Philippine business interests.

Food Philippines Secretariat

Center for International Trade Expositions
and Missions (CITEM)
Golden Shell Pavilion, International Trade
Center Complex,
Roxas Boulevard cor. Sen. Gil J. Puyat Avenue,
Pasay City 1300 Philippines
Tel. no.: (+63 2) 831.1282 / 831.2201 loc. 204/238
Fax no.: (+63 2) 832.3965 / 834.0177
Email :

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