ABOUT

The Philippines gets ready for its 5th country participation in the annual Winter Fancy Food Show (WFFS) set on 21-23 January at the Moscone Center in San Francisco, California.

Next year’s showing will feature 17 Philippine exporters under the Philippine Department of Trade and Industry’s Center for International Trade Expositions and Missions (CITEM) industry branding initiative, FoodPHILIPPINES.

FoodPHILIPPINES is a promotional platform of the government that aims to reinforce the country’s positioning as a prime source of quality services and export-ready food and beverage products derived from fresh, healthy, and natural ingredients.

The country’s participation in WFFS since 2014 seeks to increase the Philippine foods’ presence in the North American mainstream market where its health-conscious consumers highly regard it as a specialty food.

Last year, the country’s bestsellers were premium heirloom rice, tuna, nuts and coconut-derived products, banana chips and tropical fruit-based products. Surprisingly, our line of corn snack products received positive reception: its crunchier, tastier version was preferred over its counterparts from other countries.

FOODPhilippines at Winter Fancy Food Show

EXHIBITORS

The collective of top Philippine food exporters that will be featured in WFFS 2018 will promote the following products:

FRUITS & NUTS

Arko Foods Phil, Inc.

Bethany Sales /
Tamcor Mexim Corp.
(US Distributor, Filipino Owned)

Hacienda Macalauan Inc.

Pasciolco Agri-Ventures

Profood International Corporation

Sagrex Foods Incorporated

Seabest Food and Beverage Corp.

Subic Superfood

BISCUITS, HERITAGE FOOD & DELICACIES

Monde M.Y. San Corporation

JNRM Corporation

Magic Melt Foods, Inc.

Magical Blend Marketing International

Super Q

SAUCES

Mama Sita’s

TUNA & OTHER SEAFOOD

Century Pacific North America

BRAND-NAME FOOD ITEMS

San Miguel PureFoods Inc.

SERVICES

Islamic Da’wah Council of the Philippines

Winter Fancy Food Show (WFFS)

One of the United States’ important annual food event in the US West Coast. It highlights specialty food artisans, purveyors, importers and entrepreneurs, as well as distributors, retailers, and others involved in the specialty food trade from the US and other countries.

For its 43rd edition, WFFS will feature close to 1,500 exhibitors and showcase more than 80,000 different specialty food and beverages from around the globe.

WFFS is organized by the Specialty Food Association (SFA), a membership-based trade association founded in 1952 and currently representing 3,500+ businesses. It owns and produces the Winter and Summer Fancy Food Shows, and presents the annual sofi Awards which honors excellence in specialty food.

For more information about WFFS, visit: WFFS website

2018 BENCHMARK
2017 2016 2015
17
Philippine food exporters
20
Philippine food exporters
17
Philippine food exporters
-
463
(target) trade inquiries
473
trade inquiries
555
trade inquiries
-
US$48.73M
in negotiated sales
US$48.73M
in negotiated sales
US$45.36M
in negotiated sales
-
117 sqm.
Pavilion Space
144 sqm.
Pavilion Space
144 sqm.
Pavilion Space
144 sqm.
Pavilion Space

Recommended readings: 2018 FOOD TRENDS

ORGANIZERS

DTI Logo

Department of Trade and Industry (DTI)

The executive department of the Philippine Government DTI that serves as the primary coordinative, promotive, and facilitative arm for trade, industry and investment activities. It acts as the catalyst for intensified private sector activity to accelerate and sustain economic growth through the following: a comprehensive industrial growth strategy, progressive and socially responsible programs, and policies designed for the expansion and diversification of trade, and consumer protection and empowerment.

CITEM Logo

Center for International Trade Expositions and Missions (CITEM)

The export promotions arm of DTI committed to developing, nurturing, and promoting globally competitive small and medium enterprises (SMEs), exporters, designers, and manufacturers by implementing an integrated approach to export marketing, in partnership with other government and private entities.

Center for International Trade Expositions and Missions
Golden Shell Pavilion
Roxas Boulevard corner Sen. Gil J. Puyat Avenue
1300 Pasay City, Metro Manila, Philippines

Phone: +632.831.2382, 832.3956
E-mail: info@citem.com.ph

PTIC Logo

Philippine Trade and Investment Center (PTIC)

The Philippine Trade and Investment Center in Silicon Valley of the Consulate General in San Francisco is the representative office of the Philippine Department of Trade and Industry in the US Pacific Northwest Coast.

It oversees the following states: Northern California, Alaska, Northern Nevada, Colorado, Idaho, Utah, Montana, Washington, Oregon, and Wyoming.

MAY NINA CELYNNE P. LAYUG
Trade Representative

Philippine Trade and Investment Center
447 Sutter Street, Suite 208
San Francisco, California 94108

Phone: +1.408.9809637 / +1.415.7732336
Fax: +1.415.773.1813
E-mail: SiliconValley@dti.gov.ph, MayNinaCelynneLayug@dti.gov.ph

FOODPhilippines at Winter Fancy Food Show

CONTACT US

FoodPHILIPPINES Secretariat

Center for International Trade Expositions and Missions (CITEM)
Golden Shell Pavilion
Roxas Boulevard cor. Sen. Gil J. Puyat Avenue,
1300 Pasay City, Metro Manila, Philippines

Tel. no.: (+63 2) 831.2137, 831.2336, 831.2201-09 locals 263 and 228
Fax no.: (+63 2) 832.3965, 834.0177
Email: info@foodphilippines.ph, JBriones@citem.com.ph, CDPaz@citem.com.ph




FOODPhilippines at Winter Fancy Food Show
FOODPhilippines at Winter Fancy Food Show