The Brand

Fashion Philippines is form, function, and design sewn together by Filipino craftsmen into tapestries of bold and colorful product collections.

One-of-a-kind signature fashion pieces emerge from the innovative minds and skillful hands of the Philippines' design talents who use traditional and current techniques in manipulating indigenous materials into veritable works of art.

Fashion Philippines is an industry brand initiated by the Center for International Trade Expositions and Missions.


Fashion Philippines at Fashion Utopias: International Fashion Showcase 2016

Center for International Trade Expositions and Missions (CITEM) once again spearheads young Filipino fashion design talents to stay true to its commitment to develop, nurture, and promote globally competitive small and medium enterprises (SMEs), exporters, manufacturers, and designers.

International Fashion Showcase
West Wing Galleries, Somerset house, Strand, London WC2R 1LA

Launched in 2012, the International Fashion Showcase celebrates London's position as an international fashion city with a reputation for nurturing emerging talents. Organized by the British Council and British Fashion Council, the showcase runs parallel with the London Fashion Week and will see nearly 30 embassies and cultural institutions across the capital create fashion exhibitions which display their emerging fashion designers. Culture-influenced collections of fashion apparel and accessories are presented through creatively curated pavilions per region, presenting a rich perception of the character of different nations through exhibitions.

More of IFS 2016 here.


The Exhibition

"UTOPIAN U-TURNS: Fashioning Reversals"

UTOPIAN U-TURNS exhibits nerve, bravado, pluck. It is a young take on fashion—by a group of designers who, having grown up in the Philippines, have experienced intimacies with dystopia. That they can turn to clothes-, jewelry- and shoe-making with unusual savior-faire, may be precisely because their utopias are personal and ever-provisional. They came out of curated preparation for IFS London 2016—a guided foray into the nasty underbellies of mining, settler frontiers, cultural politics—with ideas about contriving empty bullet shells into structural facets of clothes, skin and latex refiguring of shoes inspired by surgery, and ennobling folksy bast fiber by unusual manipulation. Their ideas are materialized in this exhibit.

Jared Servano, Maco Custodio, Micki Olaguer, and Thian Rodriguez took up the curators’ challenge for them to face up to the nervous ricocheting of dystopia/utopia in Philippine life by taking up materials with profound histories, fashioning these into wearables of strange elegance, and resisting superficial discourses of recycling. They took up the challenge with deep hesitation, but ultimately with remarkable inventiveness. And it is clear that they are able to do so because of mastery of craft. They know their metals, their leather, their indigenous fiber, their latex, their mother-of-pearl. It is very much the case that utopian longing is possible to articulate in expert making.

The grid and the cube —the forms most expressive of modern utopian longing -- provides the exhibition design structure for Utopian U-turns. But in this exhibition, the grid and the cube are interrupted by unruly lines, as indeed, Rationalist order is refigured organically in the Philippines with strangely positive, however dystopic effects. The interrupted grid is hence the context for the young fashion designers of a country where creativity is cultivated as the political, social, historical, economic, environmental orders are shifted by change, always very quickly.

The Curator

The Philippine exhibition in IFS 2016 required in-depth conceptualization, systematized designer selection, curatorial training, and narrativization of the collections. The Philippine delegation is particularly proud of the two brilliant minds that had made possible this fusion of rigorous intellectual work and design— Marian Pastor Roces and Judy Freya Sibayan.

Marian Pastor Roces

Marian Pastor Roces enjoys recognition and respect in the international contemporary art, museology, and Cultural Theory communities. In 1997, she founded TAO MANAGEMENT CORPORATION —to be known by its brand name TAO INC— an agency specializing in museum and exhibition development, to help give momentum to the shift of curatorship from a 19th century practice of custodianship, to the current craft informed by critical theory. She worked as critical commentator on international art, culture, and politics supported by prestigious institutions worldwide. Her lectures and analysis have also been published in different countries worldwide. With her curatorial leadership, Pastor Roces orchestrated the disparate elements of the Philippine exhibition into a harmonious whole.

Judy Sibayan

Artist, writer, professor, and adjunct curator of TAO INC., Sibayan, provided the overall creative direction for the Philippine exhibition. Backed by her staunch creative vision, experience, research, and pedagogy, Sibayan mentored the designers and nurtured in them the emancipatory will to create and understand acts of the imagination. She conceptualized, developed, refined, and realized the curatorial plan to its full execution. A pioneering conceptual and performance artist, Sibayan is a veteran figure in Philippine contemporary art and curatorship and has performed and exhibited her work in venues worldwide. She is the publisher of the internationally respected e-journal of contemporary art Ctrl+P and has designed academic programs for Industrial Design and Arts Management.

For more information on the curators, please download their portfolio here.

The Designers

Carrying the brand Fashion Philippines, four fashion designers were chosen for their youthful desire for control in the middle of the catastrophic and have been encouraged to recede from the discourses of recycling, and move fully and richly in the direction of an elegant utopianism.

The designers were challenged to create fashion pieces consisting of materials that have had a history in the Philippines of Utopian ambition, disaster, re-imagining, failure of vision and further reversals into renewed optimism, and so forth.

JARED SERVAÑO

Apparel Designer

Jared Servano grew up in the southernmost city of the Philippines, where the quotidian experience is shaped by the activities of tuna fishers, pineapple plantation workers, indigenous peoples, and settlers from the country’s north. He began a life in design as an art teacher at primary school, but quickly shifted to fashion with increasing success at local and then national competition. Jared is seduced by the materials and proclivities of indigenous culture: tiny, polychromatic beads used en masse; ikat-dyeing; and the full-bodied outcomes of weaving with the bast fiber abakå. For IFS London, Jared re-worked his enduring inclinations to sculpt abakå into a local statement of the global gown form.

Fashion Events: Manila Wear at Manila FAME, Asia’s Design and Lifestyle Event

Contact: (+63905) 412.2234
Website: http://jaredservano.weebly.com
Email: red.servano@yahoo.com

MACO CUSTODIO

Footwear Designer

Independent luxury footwear designer, works out of his home city: the urban-planned capital with dystopic specks. Graduating with a degree in Industrial Design, he parlayed the academic preparation to return to his family’s shoe-making enterprise—however immediately creating his own markedly distinct look and line. A member of the Fashion Design Council of the Philippines, Maco Custodio derives both energy and insight from collaborations with media, theater, film and television practitioners. For IFS, Maco stretched his imagination to explore dystopic/utopic blendingsof bespoke shoemaking, usage of industrial tetrapakthrow-aways, his dog’s death; and the idea of Frankensteinianbody re-membering.

Fashion Events: Manila Wear at Manila FAME, Asia’s Design and Lifestyle Event

Contact: (+63908) 899.6683
Website: maco-custodio.com
Email: maco.custodio@gmail.com

MICKI OLAGUER

Red Box Grand Winner – Accessory
Jewelry Designer

Graduated with honors from Fine Arts education, apprenticed with a famed jeweller, and secured a scholarship with the Gemological Institute of America. At 23, she is the youngest at IFS 2016, but commits to the most traditional spirit. Thus herself embodying utopian U-turning, Micki deploys a homing instinct to inevitable returns to her family jewelry aesthetic, after she detoured, via the curatorial preparation, into previously unfamiliar terrains of gold’s relation to small-scale mining with disastrous techniques. At the end of the detour, she returns to the utopic zone of mother-of-pearl, a material with no known dystopic context.

Fashion Events: Red Box at Manila FAME - Asia’s Design and Lifestyle Event, - MaARTe Artisan Fair

Contact: (+63916) 695.5002
Website: mickiolaguer.com
Email: hello@mickiolaguer.com

THIAN RODRIGUEZ

Red Box Grand Winner- Apparel
Apparel Designer

Thian Rodrigueztakes up bullets and leather, which in the Philippines are re-purposed for musical instruments during non-conflict times (U-turning into munitions and boots when times are bad), with calm interest. His gumption to explore the materials of extreme dystopia, comes from an organic artistry that draws from life as bricolage of random encounters with images from the art world, local ambition, and the extraordinarily dense cyberzonein which the country exists in a frenzied state. Thian gathers disparate ephemera with a masterful way with construction; and clearly derives pleasure from refiguring or rescuing the “sexy” from the melee.

Fashion Events: Red Box at Manila FAME - Asia’s Design and Lifestyle Event

Contact: (+63905) 756.0906
Website: http://thianrodriguez.weebly.com/
Email: thian.rodriguez@yahoo.com.ph

The Organizers

The Philippine Department of Trade and Industry (DTI)

The Philippine Department of Trade and Industry (DTI) is the primary government agency of the Philippines with the dual mission of facilitating the creation of a business environment wherein participants could compete, flourish, and succeed and, at the same time, ensuring consumer welfare.

The Center for International Trade Expositions and Missions (CITEM)

The Center for International Trade Expositions and Missions (CITEM) is the export promotions arm of the Philippine Department of Trade and Industry (DTI).

CITEM is committed to developing, nurturing, and promoting globally competitive small and medium enterprises (SMEs), exporters, designers, and manufacturers by implementing an integrated approach to export marketing, in partnership with other government and private entities.

In partnership with:

Philippine Trade & Investment Center (PTIC) - London, United Kingdom

The Philippine Trade and Investment Center (PTIC) - London, United Kingdom represents the Philippine Department of Trade and Industry in United Kingdom. The agency promotes the Philippines' exports and services in the region and supports United Kingdom’s investment interests in the Philippines.

Embassy of the Philippines
London, United Kingdom

Contact Us

Center for International Trade Expositions and Missions (CITEM)

Golden Shell Pavilion, ITC Complex,
Roxas Boulevard cor. Sen. Gil J. Puyat Avenue
Pasay City 1300, Philippines
(+632) 831 2201 to 09
(+632) 832 3965 / (+632) 834 0177
Email: info@fashionphilippines.ph
Website: www.citem.gov.ph

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More of Philippine craftsmanship at


21-24 April 2016
World Trade Center
Metro Manila, Philippines

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