Lifestyle Philippines is a collective of creative enterprises representing the best of the Philippines’ home and fashion sectors – featuring versatile yet highly-artisanal products that are attuned to modern living.

The Philippines’ participation in Ambiente 2016 aims to position the Philippines as a sophisticated and viable source of design-forward home and fashion items - through the “Lifestyle Philippines” brand.

Ambiente is significant to the Philippines’ home and fashion sectors as it provides access to opportunities for trade in Germany and the rest of Europe, which the country should maximize especially in light of the EU GSP+ implementation. It is also an important platform to showcase the Philippines as a viable source of quality products for the gifts, décor, and houseware sectors.

Ambiente is the world’s most important consumer good trade fairs. It features over 4,700 exhibitors from 89 countries and is attended by 144,000 trade visitors from 161 countries.

DESIGNERS

DETLEF KLATT

Exhibit Curator

German master florist and designer Detlef Klatt works in exhibition design and product development for various wholesale companies in Gemany, Japan, Hongkong and China. He did a lot of consultancy and product development work for the Design Center of the Philippines (DCP) and the Center for International Trade Expositions and Missions (CITEM). In 2003, he co-founded and served as creative director of O living GmbH, an interior design company that offers top quality Philippine-made products to more than 50 countries all over the world.

RACHEL DAGNALAN

Junior Designer / Visual Merchandiser

Rachelle Dagñalan is the Owner and Creative Director of RADA Industrial Design Studio. Her elegant masterpiece, The Muskeeter Stool, won Silver in the 2013 A’ Design Award Competition for Furniture, Decorative Items and Homeware Design Category held in Como, Italy. Since 2013, she has been a RED BOX Home & Design Consultant and a part of the Product Development Team in the One Town, One Product (OTOP) at Manila FAME. She is the Junior Designer and Visual Merchandiser in the Philippines Participation in Ambiente 2016.

EXHIBITORS

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ORGANIZERS

The Philippine Department of Trade and Industry (DTI)

The Philippine Department of Trade and Industry (DTI) is the primary government agency of the Philippines with the dual mission of facilitating the creation of a business environment wherein participants could compete, flourish, and succeed and, at the same time, ensuring consumer welfare.

The Center for International Trade Expositions and Missions (CITEM)

The Center for International Trade Expositions and Missions (CITEM) is the export promotions arm of the Philippine Department of Trade and Industry (DTI).

CITEM is committed to developing, nurturing, and promoting globally competitive small and medium enterprises (SMEs), exporters, designers, and manufacturers by implementing an integrated approach to export marketing, in partnership with other government and private entities.

In partnership with:

Philippine Trade & Investment Center (PTIC) - Berlin, Germany

The Philippine Trade and Investment Center (PTIC) - Berlin represents the Philippine Department of Trade and Industry in Germany. The agency promotes the Philippines' exports and services in the region and supports Germany’s investment interests in the Philippines.

Philippine International Trading Corporation (PITC)

The Philippine International Trading Corporation (PITC) is a State Trading Company established in July 21, 1973 through Presidential Decree (PD) 252 to pioneer in establishing Philippine trade with the Socialist and Other Centrally Planned Economy Countries (SOCPEC).